Interview with Freya News about achieving Account-Based Marketing success
We are happy to announce that Salesforce published an interview with Johan Sundstrand, CEO of Freya News, on their blog. Johan speaks about which areas you need to cover before entering an ABM program and how to build engagement from all decision-makers inside your target accounts, long-term.
In the article you will find Johans best tips to enable high-performance Account-Based Marketing, the best practise of Freya News most successful clients and how you need to drop the "one persona" thinking when producing content.
The article is written by Mark Ogne at Demand Metric and also features J. Robert Slaughter, Markistry, and Christopher Engman, Vendemore. Don't miss these exclusive insights.
Read the interview here: https://www.salesforce.com/blo…