Curated Content • 2 years ago
For many companies, the topic of a content marketing budget leaves a huge question mark.
For one, content is an investment that often takes time to generate a return. Business storytelling is a creative discipline, too.
It's easy to get lost in endless ideation cycle, especially when your organization enters brainstorming mode, which can throw wrenches in your path to launch. That's why it's crucial to anchor your strategy (and budget) around function.
Instead of choosing an arbitrary number, focus on developing exactly what you need to improve the efficiency and fluidity of your sales process. Your goal?
Create a functional content strategy. Map your budget to what your organization needs to decrease friction and enhance the quality of communication with your target audience.
Here are some planning exercises and ideas to try within your own company.