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14 Benefits Of Account-Based Marketing

Account-based marketing (ABM) is making a comeback.

With its personalized approach and attention to detail, consumers are benefiting from messages that are tailored just for them. As much as 70% of a B2B marketer's budget went to ABM in 2016, and this number is expected to grow exponentially this year, according to research conducted by SiriusDecisions.


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www.forbes.com

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