Curated Content • 2 years ago
2017 predictions: Why artificial intelligence will blow account-based marketing out of the water.
We are approaching the end of another year, and with that comes time for reflection on how far we ve come in the last 12 months and speculation about what s ahead. If we look back on the last year in the world of sales and marketing, there s one trend in particular that s sparked notable enthusiasm from B2B marketers: the emergence of Account-Based Marketing ABM as a category.
In 2016, we saw explosive growth in ABM acceleration and adoption, with more than 70 percent of B2B companies focused on driving ABM programs, according to a recent study by SiriusDecisions. This growth has definitely impacted how marketers structure their tech stacks today. ABM has gone from a nice to have marketing tactic to a key solution that marketing departments are actively working to execute within their organizations.
Read the full article on MarTech Today. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. Search Engine Land's SMX West is returning to San Jose in 2017!
We're celebrating 10 years of providing proven tactics, networking, industry-leading vendor solutions and demos, and top notch conference amenities to hard core SEOs and SEMs. If you're looking to feed your obsession with SEO and SEM, then make it a priority to attend SMX West in March. We guarantee your investment will be worth it. Past attendees rave about SMX West, and so will you!