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3 Important Elements of a Facebook & Twitter Lead Gen Campaign

3 Important Elements of a Facebook & Twitter Lead Gen Campaign. Facebook and Twitter have become invaluable resources, particularly for the sales profession.

Never before have businesses had such unfettered access to potential customers and leads. The question is, how do you find them?

How do you use the incredible power of platforms like Facebook and Twitter to run a successful lead gen campaign? We sat down with Mike Beck, head of Growth & Marketing at Earthclassmail.com, and talked about the three most important elements of a successful Facebook or Twitter lead gen campaign.

1 Understand Your Audience. This one should seem obvious. You can t generate leads if you don t know who your audience is.

Facebook & Twitter both target interests, and that s a good thing for you.


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