Curated Content • 1 year ago
I dart around the Internet, mindlessly searching.
I attach to things that are familiar, almost on autopilot. And then... a shiny, new idea or object catches my attention for a brief second.
As a business owner, that's the moment you need to generate and repeat, again and again, to connect with customers and win their trust and loyalty. Great writers and business leaders create this environment of attraction through storytelling, the human brain's most primitive and powerful form of communication.
How do they do it? And how can you tap into their secrets to make your online content and social media continuously sticky and memorable?
1. Draw the reader in quickly with action and surprise. Focus on the headline and first 10 words.
Make it a game; make some new thing happen in six words or less.