5 Commitments Effective Content Marketers Should Make in 2017
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5 Commitments Effective Content Marketers Should Make in 2017

5 Commitments Effective Content Marketers Should Make in 2017.

The new year, 2017, is here. You ve probably heard that there s never been a better time to invest in content marketing, and the statistics don t lie.

So I m not going to try to convince you to invest in content marketing. Instead, I m going to challenge you to adopt a few content-marketing resolutions to help make 2017 your most effective year yet. 1.

'I will create only content with a purpose.'. We marketers have been so adamant that everyone invest in content marketing, that we ve missed conveying a critical part of the message: The content we create serves a purpose.

Let me give an example: Suppose you read an article that says, Publish one blog post a week as part of your content marketing strategy. You do that, but you don t publish with a purpose; you publish whatever you feel like writing about.

Now, imagine that one of your competitors is also publishing one post a week, but is using that content to support existing marketing campaigns, based on factors like target keywords, stages in the buying process or predetermined calls-to-action.


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