It is time to step up your B2B content marketing strategy!
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5 top hacks to step up your B2B content marketing strategy in 2017

While content marketing has turned into one of the most widely embraced B2B approaches in recent years, its effects can take a while to become evident.

Building up a strategy and applying it consistently take time and effort. Creating meaningful and useful content and distributing it efficiently are just one side of the coin.

Making the most of this marketing strategy requires digging deep into the ways you can attract and retain your customers. This year, it's all about understanding the mechanisms through which you can meaningfully influence people.

What can you experiment with in 2017 to boost your content marketing strategy? Well, there are proven hacks that can help you make a big leap in reaching your target audience and converting leads at a faster pace.

From perfecting your content with upgrades and multimedia and encouraging user-generated content to boosting your technical expertise and applying the "Rule of Seven," the ingenious shortcuts presented below are worth giving a shot. 1. Create in-depth content upgrades.

One of the main principles that B2B marketers are embracing in 2017 is that content should only be created for real people, and not for search engines.


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marketingland.com

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