Curated Content • 2 years ago
A Peek Behind the Curtain: An Intro to Account-Based Marketing. What is ABM?
Account-Based Marketing ABM is a strategy that concentrates sales and marketing on targeted accounts within their market, using personalized campaigns designed to the individual account. ABM is a targeted strategy, based on insights.
Be the Wizard of your organization. Know your customers desires a brain, a heart, courage, home , and you ll be able to guide them down the path the yellow brick road to your business.
What do your customers need? What are their roles?
What drives them? ABM vs Traditional Marketing.