ABM Doesn't End with Media. Like anything that operates within a system, account based marketing has clear steps.
And it doesn t necessarily end with media. Media -or to put a fine point on it- display advertising is a powerful tool to identify and initiate engagement with your prospects.
But marketing and sales teams need insight, powered by data, to drive revenue. Account based marketing, especially backed with deep data and insights can drive the ROI they require.
The main phases of account based marketing are: Audience Definition: Your Account list is an essential place to being. But it doesn t end there.
Data-driven insight can enhance your target account lists, prioritizing an existing list and supplementing it with previously unknown accounts that are surging on topics related to your products.
Curated Content • 2 years ago