Account-Based Advertising starter guide
If you are working in the B2B marketing space, statistics say that you have heard about Account-Based Marketing. As a whole, this is a method of bringing sales and marketing closer together. With ABM, the two separate departments start to work against the same goal. This can be achieved through a four-step process.
- The marketing strategy is aligned with the salespeople's sales strategy.
- Tailor-made content is created to support specific sales processes.
- Technology is used to enable distribution that targets the chosen accounts.
- The results are measured, and based on the engagement of the people within the targeted companies – action is then being taken by the sales team.
This week, we found an Eric Wittlake article, teaching you the basics on step three – focusing on Account-Based Advertising.
Find it here: http://b2bdigital.net/2016/04/...