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Agile Marketing: 5 Critical Things You Need to Know

Agile Marketing: 5 Critical Things You Need to Know. If you ask five people to define agile marketing, you ll probably get five different answers.

But the unifying principle of agile—across industries and fields—is prioritizing the right work to make an efficient and quantitative impact, and doing it even better next time. With agile, B2B marketers learn and iterate, moving toward key business objectives.

It contrasts waterfall processes, where you wait until the end of a campaign to review performance, perhaps only to realize you missed the mark. At Brady Corporation, the marketing team has used agile for three years, but it hasn t always been easy.

As a certified ScrumMaster managing two of Brady s digital marketing teams, Susan Bain shared what she s learned while implementing and iterating on marketing processes in this 15-minute webinar. To sum it up, here are five key takeaways and the critical components to successfully executing an agile marketing operation. 1.

Focus on What Matters. Before implementing agile, Brady had a deluge of internal requests for the digital marketing team—project requests, last-minute campaigns, website changes—all of which needed to be done yesterday.


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