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All media consumption is declining - but there's one exception

All media consumption is declining - but there's one exception.

Worldwide media consumption is dropping, but there's one silver lining. Zenith Optimedia has issued its newest Media Consumption Forecast, which predicts that all non-mobile media consumption, including traditional media and desktop Internet, will decline by 3.

4% this year. But mobile media consumption will climb by approximately 28%.

Because of this, the forecast predicts that overall media consumption will still increase this year. Despite the declines, TV media consumption still dominates.

Consumers spent 177 minutes per day watching TV in 2015, compared to 110 minutes per day on the Internet both desktop and mobile . TV accounted for 41% of media consumption in 2015, but that figure is expected to decline to 38% by 2018.

Internet media, meanwhile, will account for 31% in that year.


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uk.businessinsider.com

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