Curated Content • 2 years ago
An Unwieldy Truth - Marketing is not Dead, just Broken. A fad is an intense and widely shared enthusiasm for something that can fade with passage of time.
Marketing is dead has spawned a host of articles, often construed as fad in the current times. For example, one where a new concept is introduced that will kill every other means of marketing.
Or one where there is an argument against the point that one kind of marketing is dead while really just building the case for the initial article. Marketing is not dead, its broken. Why?
It ties back to the data deafness, endurance blocking and the envious pursuit of GMOOT. With nearly 3500 solutions that exist in the Martech space today, 2000 a year ago, the choices available to marketeers and organizational leaders has created a paradox of choice, often leading to fatigue with little to no progress. Its akin to walking into Willie Wonkas Chocolate Factory with a small stomach, a rapacious appetite and one goal - try them all.