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B2B Content Marketing Trends in 2017 [Infographic]

Content marketing looks set to get increased focus across al sectors in 2017, and especially so in the B2B field.

According to a recent report by GroupM, total marketing services expenditures worldwide will pass the $1 trillion threshold for the first time in 2017, with 29%, on average, to be spent on content marketing. In addition, 39% percent of businesses are planning to increase their content marketing spend over the next twelve months.

To provide some more perspective on the latest content marketing trends in the B2B sector, Digital Marketing Philippines has put together this new infographic.


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