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B2B Idea Bytes: Active buyers binge before they buy

B2B Idea Bytes: Active buyers binge before they buy.

When a B2B buyer has a major purchase to make, they binge. It's like Netflix. When you find a great TV show you binge on it.

A new season of House of Cards or Orange is the New Black comes out, and you binge. The Range with Ashton Kutcher came out a few weeks ago — I binged.

I feel a little guilty saying that, because it was horrible. But a binge is a binge, and I crushed the series in a weekend.

Our buyers are displaying a very similar behavior. They binge when they are buying.

They read your blog, watch your videos, download your white papers, and Google your brand to see what else they can find.


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