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Don’t Be Boring: What Creative B2B Marketers Can Learn from B2C

Don't Be Boring: What Creative B2B Marketers Can Learn from B2C. There's a myth among B2C marketers.

That they're the A-team marketers. Meanwhile, B2B marketers are, well, the B team.

As if B2B marketers sit around dreaming, If only I could be a B2C marketer—oh, all the flashy ads and brand loyal customers I'd have! Yeah, no.

Being a B2B marketer isn't better or worse, it's just different. Everyday, we're supporting a lengthy sales cycle, creating internal alignment, planning our content marketing, and working to understand the intricacies of often complex industries.

And, it's awesome. I love coming to work and solving the ever-changing puzzle of B2B marketing.


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marketeer.kapost.com

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