Don't let the content production kill you
You're a marketer and that means that you are probably creating content on a daily basis. At least, studies suggests so: According to eMarketer, 60 percent of marketers create at least one piece of content every single day. Content production can be extremely time consuming, but because of its high value – it's worth the sometimes heavy burden. Right...?
I am sorry to bring you these news, but did you know that 65% of every piece of B2B content gets wasted? "Wasted" means unpublished, unfound and unused, which means that somebody (you?) have been taking the time to produce content that never sees the light of day. The time spent means money spent for the company. On your post. This need to stop.
Don't let the process kill you – there are ways to solve this problem. You can be smarter while creating content by following some easy tips and tricks. I would like to recommend you a Salesforce article written by Lautel Okhio that guides you through it.
You will find the article here: https://medium.com/@salesforce...