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Embracing Predictive & Account-Based Marketing to Build Brands & Expand Relationships in B2B

Embracing Predictive & Account-Based Marketing to Build Brands & Expand Relationships in B2B. Technology is moving at a faster pace than ever before, which is making it an exciting moment for marketing.

While it may be more competitive, there is also more opportunity than ever. Marketers should focus on building their company's brand, driving demand and expanding customer relationships in order to succeed.

While in the past demand generation often drove B2B marketers, who were seeking out leads to convert; today that strategy doesn't work. According to a report commissioned by Act-On, many marketing leaders are no longer focusing on demand generation entirely.

In fact, 87 percent of these leaders report that at least half of staffers are dedicated to different focuses. The research also revealed that 92 percent of these executives said that brand, demand and customer marketing efforts were somewhat aligned under a cohesive strategy.

Top performers were 52 percent more likely to dedicate resources to these strategies, realizing that they ensure a top customer experience. Marketing automation is critical in this approach because it offers B2B marketers the ability to track customers across the lifecycle journey from brand awareness to demand generation to customer retention and loyalty.


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blog.madisonlogic.com

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