How social media will change the world of B2B 

By now, it's not scandalous to claim that social media has the potential to change the world of business-to-business. By incorporating social, companies will benefit in many ways. The challenge for many companies is not to understand the value of social media. Instead, it is a question of how

  • How can different departments use social media to streamline their process or gain valuable data?
  • How can our sales reps use social selling to reach more decision-makers inside our key accounts? 
  • How can social media bring sales and marketing closer to each other? 

We found an interesting article written by Joel Harrison, covering this area. Joel explains how social selling, done right, can become a crucial part of the B2B sales process. 

Read the article Social selling: where 'the rubber hits the road' for B2B social here: https://www.b2bmarketing.net/e...

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