Curated Content • 1 year ago
How to Improve Your Lead Nurturing Program. Over time, many marketers will see a dip in their lead nurturing programs.
It's normal: prospective buyers may find other options for products or services. And at some point, your less-engaged audiences may simply churn out of your funnel.
The first step to improving your lead nurturing program is to understand that this natural cleansing process is healthy for your business. As tempting as it may feel to want to keep everyone engaged with your email campaigns, it's important to take a step back and reflect upon how much your company has likely changed over the last few years.
It's essential to be forward-looking, which is why you shouldn't sweat the small stuff. So how can you find more of your best audiences?
Try embracing these three simple tips: Look for Non-Traditional Engagement Drivers.