34% say most of their content is produced ad hoc? That
Open in new tab

In the Minds of Marketers: A Benchmark and Trends Report on B2B Marketing Content

In the Minds of Marketers: A Benchmark and Trends Report on B2B Marketing Content. What s going on in the minds of B2B marketers?

When we look at the data, a few key elements stand out. 88% of B2B marketers use content marketing, yet only 30% describe themselves as effective, so states the 2016 benchmark report from Content Marketing Institute and MarketingProfs. So what's happening here?

Do B2B marketers have high standards for themselves and their teams, or do they have an inferiority complex? The Kapost Content Assessment: Insight into Kapost Customers. To find out, we interviewed hundreds of B2B marketers and Kapost users to understand what our customers care about most, and how we can better support them with our products and services.

The results provide fascinating insight into the priorities of the world s top B2B marketers, as well as the challenges they face executing their marketing and content strategies. Here are some of the key takeaways.


Read the whole article →
marketeer.kapost.com

What to read next

3 Tips for Getting Past B-to-B Cold Calls and Lifting Sales With Account-Based Marketing

Read next: 3 Tips for Getting Past B-to-B Cold Calls and Lifting Sales With Account-Based Marketing