Curated Content • 2 years ago
Is ABM right for your business?
By Maria Geokezas, Director of Client Services – Heinz Marketing. Top two priorities for B2B Marketers in 2016 as reported by include Generating more high-quality leads and Aligning marketing and sales . And with one of the highest ROI s within B2B marketing, it comes as no surprise, that Account-Based Marketing ABM has become the go-to strategy that companies of all shapes and sizes are rushing to implement.
In fact, 92% of companies recognize the value in ABM and 60% plan to invest in technology to implement ABM to better align sales and marketing. * From a 2015 report by Sirius Decisions, whose very own ABM expert Megan Heuer will be the keynote speaker at our upcoming Full Funnel Marketing event June 16th in Seattle. But how do you know if your company is ready for ABM?
The success of an ABM strategy goes well beyond your company s ability to define and then focus marketing efforts on the best-fit accounts. If your company isn t dedicated to making ABM work, your cost per new account acquisition could go through the roof.
And you could destroy your future sales potential with you best accounts.