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Is Your Brand Likable? 7 B2B Technology Brands Taking a Creative Approach on Facebook

Is Your Brand Likable?

7 B2B Technology Brands Taking a Creative Approach on Facebook. Between Facebook constantly tweaking features to improve user experience and the saturation of posts from every other brand out there, it's becoming increasingly difficult for B2B brands to reach their audience by utilizing Facebook marketing tactics. According to the Content Marketing Institute & MarketingProfs B2B Content Marketing: 2016 Benchmarks, Budgets and Trends—North America report, 84% of B2B marketers said they used Facebook as a content marketing tactic, but just 30% said their efforts were effective.

But this doesn't mean it s time to abandon the Facebook ship. It s just time to reset your course and put some wind back in your sails.

It's time to get creative. If your brand is only posting promotional messages: Stop. That's not what your audience is looking for and you re probably not seeing much return.

Your audience wants to know who you are, what you stand for and what you can offer—beyond a line of products or services. If you re in need of a little inspiration, here are 10 B2B brands that are getting creative with their Facebook strategy to woo new followers and keep them coming back for more.


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