Is B2B content marketing ever profitable?
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Learn How to Turn Your B2B Content Marketing Into A Profit Center

Learn How to Turn Your B2B Content Marketing Into A Profit Center. Unfortunately, marketing is often seen as a cost center within many B2B organizations.

Whenever it comes time to cut budgets, you know that marketing is the first to take a hit. But what if there was a way to not only take a lead generation approach to content marketing, but also generate actual revenue in the process?

Last week at the MarketingProfs B2B Marketing Forum, Content Marketing Institute Founder Joe Pulizzi shared some insider tips and secrets for companies that want to leverage their content to generate revenue. When the godfather of content marketing has a session that describes how to profit from content creation, it s a must-see. Why?

Who better to speak on the subject than someone who has built a content media company from the ground up, with enormous success? B2B Can Learn From B2C. B2C brands have long been monetizing their content.

In fact, Joe says that it seems like Every month we are going to see a large B2C company come out and say we re a media company now.


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