Learn to measure Account-Based Marketing. If you re in B2B marketing today, Account-Based Marketing ABM is likely sitting somewhere in your 2016 initiatives.
It s an exciting concept but one that requires a ton of research, planning and grunt work. It also might not be right for your business.
This guide from BrightFunnel reviews the basics of ABM and provides a framework for how to thoroughly measure ABM in real, practical terms that you can use today. Vist Digital Marketing Depot to download this MarTech white paper.
About The Author. Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing.
Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.
Curated Content • 2 years ago