Curated Content • 2 years ago
In 1858, Abraham Lincoln famously quipped, A house divided against itself cannot stand.
Lincoln s wisdom rings true with my own marketing and sales experience. Too often, I ve seen marketers and salespeople engage in workplace warfare, forgetting entirely that both teams should have the same goal.
I recently caught up with Jeff Perkins, CMO of QASymphony, to discuss this office Mason-Dixon line. When sales and marketing operate in silos, each looks at the other and says, They don t get it, Perkins explained.
Neither takes the time to step back and realize they re both shooting at the same target. But times have changed; customers have become harder to reach, Perkins added.
Sales can no longer cold call their way to a quota, and marketing can no longer insist its programs work without showing the data. Frankly, they need each other more than ever.
An Office Divided.