Curated Content • 1 year ago
Quiz: Are you ready to adopt Account-Based Marketing?
While Account-Based Marketing ABM is not a new concept, it s regained popularity among B2B marketing and sales professionals. They have found much success with an account-based approach – from increased revenue and more cross- and up-sell success within enterprise accounts, to close alignment between marketing and sales, to a great handle on their data.
With all of these stellar results, why is it that ABM often falls short of its potential? Take our account-based marketing quiz on Martech Today, put together by contributor Victoria Godfrey, to see whether you are winning — or failing — at the ABM game.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author. Victoria Godfrey is the chief marketing officer of Avention. Prior to joining Avention, she spent five years running her own marketing and research company, Godfrey Research. Previously, Victoria was the chief marketing officer of Zipcar. She has an international MBA from Thunderbird The American Graduate School of International Management and a bachelor s degree from The University of Vermont. Since 2001, Victoria has taught marketing at the Gordon Institute at Tufts University.