Curated Content • 2 years ago
Seven keys to account-based marketing success: A simpler framework for #ABM execution.
To develop and execute an effective account-based marketing effort, we believe the following seven components are critical. 1. Goals/Objectives. What does success look like?
What s the measurable, tangible impact of ABM for the business after 12-18 months? Some clients use a version of our ABM ROI Calculator to ballpark this, and use that measure as a foundation for the why across the organization.
But however you do it, start with the end in mind. Develop executive-level goals based on target account pipeline and closed deal momentum.
If you re still selling an ABM effort internally, measure as well the lift your ABM effort is likely to help achieve vs. current run-rate momentum against your target accounts or Named Account efforts.