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Social Saturday: ABM, Content Marketing and Wearable Tech

Social Saturday: ABM, Content Marketing and Wearable Tech. Welcome to our new weekly segment, a weekly roundup of conversations and trends in the social B2B world!

This week, we ll look at ABM, how to repurpose your existing content, and see where wearable tech is going. ABM. Without Account Planning, ABM Is Just Account-Based Muck by @jgraymatter of @myleadmd via @linkedin https://t.co/FtP0PnnG6M.

— Jon Miller @jonmiller November 18, 2016. Account-Based Marketing ABM is on everyone s mind now.

ABM is a strategy that concentrates sales and marketing on targeted accounts within their market, using personalized campaigns designed to the individual account. As Justin Gray points out in his article on LinkedIn, it is important to remember that the sales team is not hands off in this process.

Align your sales and marketing teams for greater return, and don t forget to measure your results regularly!


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Download: Account-Based Marketing, where to begin?

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