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The 5 Primary Objectives of an Enterprise-Level Content Marketer

The 5 Primary Objectives of an Enterprise-Level Content Marketer. The numbers are in -- enterprise businesses are no good at content marketing.

According to Content Marketing Institute s latest report, only 28 percent consider their efforts effective. That s less than B2B or B2C content marketers reported, suggesting that enterprise businesses face some unique challenges when it comes to building an effective content marketing campaign.

To help combat these challenges, here are five primary objectives content marketers should target when working with an enterprise-level business. 1. Staying organized.

Content marketing is a complicated task for businesses of any size, but enterprise marketers seem to have the most difficulty staying organized. Only 31 percent of enterprise marketers actually have a documented strategy: And fewer than half have a dedicated content marketing group.

This likely poses major challenges for managing all the component parts of a successful content marketing campaign, such as:


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