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The ABM view from the other side of the pond

The ABM view from the other side of the pond.

A few weeks ago, I had a chance to spend some time in London to discuss the impact of technology on Account-Based Marketing ABM . I m pretty familiar with the UK market and EMEA Europe, the Middle East and Africa in general, having traveled there 30-plus times during my days at Adobe. I have always enjoyed my trips to the UK. The Brits love a good beer, a good joke and a good political debate.

On this trip, there were two topics weighing on their minds: Donald Trump and the Brexit. The Donald has them worried about our future, while the Brexit has them worried about theirs. Toss in a few beers and the requisite jokes, and we had a fun week.

But I digress. The real focus of the week was engaging with UK marketing leaders and discussing Account-Based Marketing. ABM was on everyone s mind!

Account Based Marketing dominates discussion. The events that I attended were completely over-subscribed.


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marketingland.com

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