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The Currency of Content: How to Measure the Value of Your Content

The Currency of Content: How to Measure the Value of Your Content. All B2B marketers know and love that content marketing has become the new cool kid in town.

Content Marketing Institute found that 70% of B2B enterprises are creating more content than a year ago, with 52% planning to increase spending on content. The need for content among B2B buyers is in high demand, and marketers have to step up to the plate.

But one might ask—is content simply a marketing fad? Absolutely not.

In fact, 60% of people are inspired to seek out a product after reading content about it, and 77% of buyers want different content at each stage of the research process. But amid all the glitz and glamour and revenue that content brings to your business, there is a glaring obstacle facing B2B marketers.

In business pioneer John Wanamaker's words, Half the money I spend on advertising is wasted; the trouble is, I don't know which half. The same holds true in B2B marketing.


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marketeer.kapost.com

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