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The Importance of Good Communications, Collaboration & Data

The Importance of Good Communications, Collaboration & Data. Content Marketing. Good marketing communications don t need to be complicated.

Instead they should be genuine and simple and understanding of the fact that there is a human being on the other end. Content marketing offers B2B companies the opportunity to connect with real people by giving a voice to your brand from the people who work for you.

This is a highly effective approach, since 63 percent of consumers rank a person like yourself higher in credibility than a company s CEO, and your employee s voice offers a real connection. Yet almost three out of four B2B marketers still don t think their companies are effective at content marketing, according to the Content Marketing Institute. Roadblocks include poor collaboration between marketing and sales, poor company branding, as well as issues with recruiting the right employees.

B2B marketers can benefit from collaborating across teams and expanding their concept of content from marketing tools, to revenue building tools. This includes integrating with sales teams and empowering employees across the organization to contribute their voice to content.

Your employees are your brand s greatest advocates, and it is worth investing their time and training in content.


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