The sales team - your new content producers
Todays blog post is highlighting an interesting LinkedIn article written by Carole Mahoney
It's no secret that, oftentimes, your salespeople are one of the closest links to your customers. This is a good thing, for obvious reasons - they should be some your best ambassadors. But are you really making maximum use of their connections and abilities?
In B2B marketing, the marketing team strive to reach as many relevant people inside the target companies as possible. This can be achieved through methods like Account-Based Marketing, events and so on – but it's crucial not to forget about the value of personal connections. For example; people are more prone to engage in content shared by one of their connections, than content shared by a company. And who knows most people inside your companies of interest? Your salespeople, of course. By using their connections and market directly to specific decision-makers, you will strengthen your existing strategy. You wouldn't want to miss out on that, would you?
This can be done in many ways, but the first step would be to teach the sales team how to write and share relevant content. This may not be the easiest of tasks, though – great sales reps are not automatically great content producers. But don't fear. In her article, Carole gives some concrete tips on how this can all be achieved. You'll find it here: https://www.linkedin.com/pulse...