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Think Like A Rockstar: How to Build An Owned Media Empire With Epic B2B Content Marketing

Think Like A Rockstar: How to Build An Owned Media Empire With Epic B2B Content Marketing. True to form, LinkedIn s Jason Miller rocked his presentation at the MarketingProf s B2B Marketing forum by opening up with some inspirational words from The Clash: If you don t like the world, then change it.

As Jason shared, the Clash changed the world, and so can today s B2B marketers. But they re facing some interesting challenges such as the fact that: 60% of B2B content goes unused Content Marketing Institute & MarketingProfs. 44% of consumers consider ending a brand relationship because of irellevant promotions Chief Marketing Officer Council. How can marketers overcome these challenges?

Below are a few ways that LinkedIn built their content empire. Focus on Goals, Objectives, Strategy & Tactics.


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