Video: Why Account Based Marketing is Like Dating. B2B marketing is much like dating.
It's hard to find that special someone and often you have to meet many people as you head down that road. The right person has to have the right combination of characteristics that make them right for you.
What if you could find out who is interested in you before you even ask them out? As a B2B marketer its doubly hard to find your ideal prospect.
Many are completely wrong, some aren't even close to a purchase. Account based-marketing can help you identify what accounts are most interested in products and services like yours.
This is where you should be spending your time. Watch this video to found out more.
Curated Content • 2 years ago