What is ABM?
: A Global Perspective Beyond the Hype and Hyperbole. Account-Based Marketing. Shouldn't this be the name and definition all in one package? Caught by the daily drumbeat of catchy phrases, tweets and blog articles, I once found myself drowning in confusion.
Is ABM a technology or strategy? Is it old or new?
Is it… fill in the blanks. Over the coming weeks I will share a professional journey.
Out of this confusion was born the idea of a global movement, driven by an amazing collection of top thought leaders and innovators: The Account Based Marketing Consortium. Our objective is simple, to provide marketers with fact-based best practice and enabling tools. Today, we start the process of sharing this insight.
Curated Content • 2 years ago