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What is ABM?: A Global Perspective Beyond the Hype and Hyperbole

What is ABM?

: A Global Perspective Beyond the Hype and Hyperbole. Account-Based Marketing. Shouldn't this be the name and definition all in one package? Caught by the daily drumbeat of catchy phrases, tweets and blog articles, I once found myself drowning in confusion.

Is ABM a technology or strategy? Is it old or new?

Is it… fill in the blanks. Over the coming weeks I will share a professional journey.

Out of this confusion was born the idea of a global movement, driven by an amazing collection of top thought leaders and innovators: The Account Based Marketing Consortium. Our objective is simple, to provide marketers with fact-based best practice and enabling tools. Today, we start the process of sharing this insight.


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www.forbes.com

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