Strategy should be the core of any marketing initiative.
Open in new tab

What You Need to Know to Improve Your Content Marketing

What You Need to Know to Improve Your Content Marketing. Join us for a free, live webinar and learn how to drive revenue with content marketing.

Tune in 8/4 at 10:30 a.m. PT. Register Now. This column is part of a series brought to you by Entrepreneur Coaching. Click here to learn more.

Should your business's marketing strategy include content marketing? As you might expect, it depends.

But know this, if you're not using content marketing, you are a member of a small minority. Eighty-eight percent of business-to-business marketers use content marketing, allocating 28 percent of their marketing budget to it, according to the Content Marketing Institute. Among consumer-facing marketers, the figures are 76 percent and 32 percent.

The fact that so many businesses are using content marketing, of course, doesn't mean they do it well.


Read the whole article →
www.entrepreneur.com

What to read next

3 Tips for Getting Past B-to-B Cold Calls and Lifting Sales With Account-Based Marketing

Read next: 3 Tips for Getting Past B-to-B Cold Calls and Lifting Sales With Account-Based Marketing