Vad händer när beslutsfattargrupperna nu sträcker sig över tre generationer? Och hur skall du marknadsföra dig emot dem?
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When Your B2B Stakeholders Span Three Generations: How to Market to Them Effectively

Today's B2B marketers must target not just the C-suite but buyers and influencers who range from procurement specialists in their 20s to executives in their 50s and 60s.

Here's how to reach them.

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Download: Account-Based Marketing, where to begin?