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Who’s responsible for educating your B2B marketers?

Who's responsible for educating your B2B marketers?

They are or depending on who s reading this, YOU are . Sure, it's in your best interest as a manager or employer to give your emerging B2B marketers access to all the training they want and need.

Send them to conferences, encourage and facilitate learning amongst peers. That learning never ends, no matter how long you ve been doing it.

But B2B education and learning for modern marketers must be self-motivated. Curiosity, initiative and a discipline for self-improvement are key attributes for successful professionals in the modern economy, let alone B2B marketing.

I've heard in various conversations recently that it s the employer s responsibility to educate their marketers to be better. But there s a big difference between educating and learning.

Between learning, translating, applying and doing.


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