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Why ABM Will Unite Sales and Marketing in a Single Organization

Why ABM Will Unite Sales and Marketing in a Single Organization. Account-based marketing is getting a lot of press recently, with its praises being celebrated here, there, and everywhere and the praise is well deserved.

Dave Karel, Head of B2B Marketing, LinkedIn, says one of the key benefits of ABM is how it aligns the sales and marketing departments. To break down walls between sales and marketing, ABM is pretty close to a silver bullet in that it aligns programs dollars and focus behind the accounts that the sales teams cares about.

So there s inherent buy-in. - Dave Karel, Head of B2B Marketing, LinkedIn. While that statement is right, it doesn t go far enough.

ABM is such a transformative approach that it will eventually break down all of the barriers between sales and marketing. ABM allows you to maximize your sell time, number of opportunities and revenue per opportunity, empowering Sales & Marketing to deliver increased Vitamin R revenue to the organization - Shail Khiyara, Chief Marketing Officer. Account-based marketing is simply instead of fishing with nets, we re fishing with spears.


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