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Why Account Based Strategies Work in B2B Sales & Marketing

Why Account Based Strategies Work in B2B Sales & Marketing. Guest post by Jeremy Boudinet, Director of Marketing, Ambition Inc. The following is an excerpt from a brand-new eBook from Ambition, PersistIQ and LeadGenius: Bridging the Gap: The Basics of Account Based Marketing and Selling. Account based strategies work because they incorporate everything B2B marketing and sales teams do to target, close, and grow the best possible accounts.

Account based strategies are are not only personalized, they leverage basic human emotions and group dynamics for more effective selling. Account-based marketing has boomed in the last two years, in large part because technology now automates the process of decision maker identification.

With an account-based approach, every buyer can feel that the sales process is customized specifically for them. B2B sales reps should be willing to walk a mile in their customers shoes.

Successful account based strategies are grounded with emotion. Empathy is key to building out your buyer personas and understanding your audience s motivations and pain points.


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