Curated Content • 2 years ago
You, Me & B2B Data. Data is a constant in today's business ecosystem.
While most businesses want data, many do not know how to understand it. Nonetheless, data is drastically reshaping the B2B industry, causing marketers to adopt new strategies and evolve away from reliance on outdated methodologies and metrics.
In the simplest terms, data can be defined as: distinct pieces of information, usually formatted in a special way. Large, undefined data sets are usually referred to as big data.
Over the last few years, big data has been increasingly recognized as a resource for making better-informed business and operations decisions. However, with the onset of big data there has also been a fundamental change in the way data has to be viewed and managed.
It is often so large and complex, that –lacking a team of data scientists—most marketing teams lack the understanding of how to apply it, rendering it relatively useless. Everybody has it, but what does it mean?