How do you calculate the ROI of your marketing efforts?

More and more B2B-selling companies are becoming fans of account-based marketing (ABM). Not only do they think it’s a challenging and developing philosophy for marketers, but it also consistently delivers on of the highest return on investment (ROI) in B2B marketing. 

The challenge to identify meaningful measurements, be it ABM or for other marketing efforts, raises an even bigger question – exactly what does ROI mean when it comes to marketing? Let’s consider why marketers should handle this term with care.


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